Introspection and cognitive brain mapping: from stimulus-response to script-report.

Cognitive science has wholeheartedly embraced functional brain imaging, but introspective data are still eschewed to the extent that it runs against standard practice to engage in the systematic collection of introspective reports. However, in the case of executive processes associated with prefrontal cortex, imaging has made limited progress, whereas introspective methods have considerable unfulfilled potential. We argue for a re-evaluation of the standard 'cognitive mapping' paradigm, emphasizing the use of retrospective reports alongside behavioural and brain imaging techniques. Using all three sources of evidence can compensate for their individual limitations, and so triangulate on higher cognitive processes.